New Windows Mobile Bound to Make Apple Notice

By Frank Ohlhorst  |  Posted 2009-04-02 Email Print this article Print
 
 
 
 
 
 
 

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With Windows Mobile 6.5, Microsoft takes aim at the iPhone by combining ease of use with consumer and business features.

The new look and features of Windows Mobile 6.5 show that Microsoft is clearly interested in mastering both the consumer and business market when it comes to portable devices.

Windows Mobile 6.5 offers an improved interface, which makes it easy to launch applications, surf the Web and check e-mail, all without overcomplicating the basic features needed on a cell phone.

And it’s pretty clear that Microsoft is looking for a piece of the Apple pie by including the ability to quickly and easily buy applications from Microsoft’s revamped Microsoft Mobile Marketplace, which will compete directly against Apple’s App Store.

Other notable enhancements include larger icons for easier touch-screen launch, round navigation buttons to ease Web surfing, and hide-away menus that maximize screen real estate.

Microsoft has put a great deal of effort into IE Mobile, hoping to enhance the browsing experience for those using smartphones for Web surfing. The idea is to make complex Web tasks much easier to accomplish, allowing Windows Mobile 6.5-powered devices to work with cloud applications and business programs. The company has even built support for Flash Lite into the new IE Mobile browser, hoping to bring video capabilities to the device to compete with iPhones and iPod Touch devices.

Microsoft’s ultimate goal is to bring smartphones into the unified communications market, by combining multimedia technologies into a single endpoint device. If the speed increases and new features and usability match expectations, Windows Mobile 6.5 will become the mobile answer for unified communications, leaving Apple to struggle with the iPhone's lack of business integration.

 


 
 
 
 
Frank Ohlhorst Frank J. Ohlhorst is the Executive Technology Editor for eWeek Channel Insider and brings with him over 20 years of experience in the Information Technology field.He began his career as a network administrator and applications program in the private sector for two years before joining a computer consulting firm as a programmer analyst. In 1988 Frank founded a computer consulting company, which specialized in network design, implementation, and support, along with custom accounting applications developed in a variety of programming languages.In 1991, Frank took a position with the United States Department of Energy as a Network Manager for multiple DOE Area Offices with locations at Brookhaven National Laboratory (BNL), Princeton Plasma Physics Laboratory (PPL), Argonne National Laboratory (ANL), FermiLAB and the Ames Area Office (AMESAO). Frank's duties included managing the site networks, associated staff and the inter-network links between the area offices. He also served at the Computer Security Officer (CSO) for multiple DOE sites. Frank joined CMP Technology's Channel group in 1999 as a Technical Editor assigned to the CRN Test Center, within a year, Frank became the Senior Technical Editor, and was responsible for designing product testing methodologies, assigning product reviews, roundups and bakeoffs to the CRN Test Center staff.In 2003, Frank was named Technology Editor of CRN. In that capacity, he ensured that CRN maintained a clearer focus on technology and increased the integration of the Test Center's review content into both CRN's print and web properties. He also contributed to Netseminar's, hosted sessions at CMP's Xchange Channel trade shows and helped to develop new methods of content delivery, Such as CRN-TV.In September of 2004, Frank became the Director of the CRN Test Center and was charged with increasing the Test Center's contributions to CMP's Channel Web online presence and CMP's latest monthly publication, Digital Connect, a magazine geared towards the home integrator. He also continued to contribute to CMP's Netseminar series, Xchange events, industry conferences and CRN-TV.In January of 2007, CMP Launched CRNtech, a monthly publication focused on technology for the channel, with a mailed audience of 70,000 qualified readers. Frank was instrumental in the development and design of CRNTech and was the editorial director of the publication as well as its primary contributor. He also maintained the edit calendar, and hosted quarterly CRNTech Live events.In June 2007, Frank was named Senior Technology Analyst and became responsible for the technical focus and edit calendars of all the Channel Group's publications, including CRN, CRNTech, and VARBusiness, along with the Channel Group's specialized publications Solutions Inc., Government VAR, TechBuilder and various custom publications. Frank joined Ziff Davis Enterprise in September of 2007 and focuses on creating editorial content geared towards the purveyors of Information Technology products and services. Frank writes comparative reviews, channel analysis pieces and participates in many of Ziff Davis Enterprise's tradeshows and webinars. He has received several awards for his writing and editing, including back to back best review of the year awards, and a president's award for CRN-TV. Frank speaks at many industry conferences, is a contributor to several IT Books, holds several records for online hits and has several industry certifications, including Novell's CNE, Microsoft's MCP.Frank can be reached at frank.ohlhorst@ziffdavisenterprise.com
 
 
 
 
 
























 
 
 
 
 
 

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