Microsoft Adds Apps to Windows Marketplace for Mobile

By Jessica Davis  |  Posted 2009-03-31 Email Print this article Print

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Even as Apple iPhone and iPod Touch owners gained the power to download Skype, Microsoft was deep in preparations for a major mobile applications push of its own, adding more apps to its Windows Marketplace for Mobile store. Microsoft recently announced how mobile software developers can participate in the app store.

Even as Apple iPhone and iPod touch owners gained the power to download the Skype application from Appleā€™s App Store, Microsoft was lining up its partners for its own next generation of Windows phones, Windows Mobile 6.5 and Windows Marketplace for Mobile.

Microsoft announced that EA Mobile, the mobile unit of the Electronic Arts gaming company, and MySpace have joined the effort to provide greater form and functionality to users of Windows phones by making their applications available through Windows Marketplace for Mobile.

Other companies that offer applications through Windows Marketplace for Mobile include, The Associated Press, CNBC, Developer One Mobile Software, Facebook, Gameloft, Glu Mobile, Handmark, Ilium Software Inc., Jeyo Inc., Kinoma, LiteScape, Magmic Games, Melodis Corp., Namco Networks, Netflix, Pandora, PhatWare Corp., Resco s.r.o., ShoZu Inc., Sling Media Inc., SBSH Mobile Software, Spb Software, Web Information Solutions Inc. and Zagat Survey.

Windows mobile developers who create apps can earn 70 percent of the revenue generated from the sales of their applications, according to Microsoft. Those applications can be priced and sold in 29 markets, and they can also be distributed through Windows Marketplace for Mobile for free.

Microsoft will certify applications before making them available via Windows Marketplace for Mobile. Developers can submit applications starting at the beginning of the summer, Microsoft says. Each developer will be able to submit up to five applications for the annual registration price of $99. Each additional application within the annual period will cost $99.

Microsoft says that developers can use tools such as Visual Studio and .Net Compact Framework 3.5 to build applications. The Windows Mobile 6 SDK is available here.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at


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