Facebook? Twitter? Microsoft Employees Use Social Media the MostBy Reuters | Print
Twitter and Facebook may be frown upon by bosses, but maybe not so much at Microsoft, whose employees are the most social media-savvy in the world, according to a new report.
(Reuters) - Twitter and Facebook are the bane of many bosses, but a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world.
The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organization.
The NetProspex Social Index was determined after an analysis of more than 100,000 business executives from the Fortune 1000 companies in the first quarter of 2010.
"This report shows that in today's business environment, employees throughout many of the country's largest corporations are using social networks," Gary Halliwell, CEO of NetProspex, said in a statement.
"This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks."
The survey found that almost half of companies analyzed have employees throughout their organization on social networking sites, with Microsoft leading the way.
Not surprisingly, the list was dominated by technology and software companies, while online retailers such as Amazon.com and eBay claimed two of the top five rankings.
Google and Walt Disney Corp rounded out the top 5, while Microsoft's rival Apple ranked number 1