Businesses Get Serious About Social Software

  • By

    Steve Wexler

    | Posted 2010-02-09
No Title
Lines Blur Between Social Networking And E-mail

E-mail will take on many social attributes, such as contact brokering while social networks will develop richer e-mail capabilities. Gartner expects to see steep growth rates for sales of premises and cloud-based social networking services. E-mail won't disappear, but by 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

Business users have been making more use of social software and collaboration platforms such as Twitter and Facebook, which is driving serious enterprise dialogue about procuring social software platforms for the business. Channel Insider examines Gartner's key predictions for social software in the business place and the channel implications.

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