dcsimg
 

Analytics Firm Bought by Twitter

By Channel Insider Staff  |  Print this article Print
 
 
 
 
 
 
 

WEBINAR:
On-Demand

Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers


Twitter has said it wants to inject analytics into commercial accounts to help marketers better reach their audiences. The belief is that some marketers will gladly pay for such services to get their messages out.

Twitter has made it clear it wants to add analytics capabilities for its eventual paid accounts, and the microblog took a step in that direction June 10 by snapping up Smallthought Systems. Twitter acquired the startup for Trendly, which Twitter analytics lead Kevin Weil described as a "tool that helps Websites distinguish signal from noise in their Google Analytics data." Twitter has said it wants to inject analytics into commercial accounts to help marketers better reach their audiences.

Twitter has made it clear it wants to add analytics capabilities for its eventual paid accounts, and the microblog took a step in that direction June 10 by snapping up Smallthought Systems. Terms of the deal were not disclosed. Twitter has been using Smallthought's Dabble DB online database for project management.

But the company acquired the startup for Trendly, which Twitter analytics lead Kevin Weil described as a "tool that helps Websites distinguish signal from noise in their Google Analytics data."

READ MORE >>
 
 
 
 
 
 
 
 
 
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 

Submit a Comment

Loading Comments...
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date