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1. Stay Focused RIM understands its core competency sticks with it. RIM spends most of its time targeting customers in the corporate world. Although it wants nothing more than to beat Apple at its own game in the consumer market, it realizes that it knows the corporate market best. And it doesn't want to risk it by venturing too far into consumer territory. It's a smart move. And it makes RIM a key player in the corporate world because of it.
Research In Motion understands the enterprise. RIM has demonstrated that understanding through the design of its smartphones and the ease with which corporate customers have been able to use the company's mobile operating system, not to mention the company's providing a BlackBerry Enterprise Server product. By looking at RIM's strategy the rest of us can glean what enterprise customers really want. Here's look at some things that RIM's success reveals about the enterprise.
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