10 Things Google Needs to Appeal to Enterprise Customers
1. Better Google Docs Google Docs is arguably the single product that could put Google on the enterprise map. The software, which is designed to be the online alternative to Microsoft Office, is currently quite useful. But it pales in comparison to Microsoft Office when it comes to enterprise use. The biggest issue for most corporate customers is that Google's spreadsheet application can't perform the same functions as Excel. It might do enough for novice users, but for the vast majority of enterprise users that require pivot tablets and other advanced functions, Google Docs just doesn't cut it. If Google wants to be an enterprise player, it must address that.
Google is undoubtedly a consumer's safe haven on the Web. When folks want to find recipes, information on the latest tech products, or just about anything else, Google is the place they go. And for many, when they want to find an alternative to the iPhone, they opt for Google's Android operating system over any other OS. But for much of the enterprise, Google is little more than a search engine. Android OS has yet to make a major splash in the mobile-enterprise sector. Its online applications, while useful for some companies, have yet to fully provide value to many organizations. Even the company's Gmail has done little to suit the fancy of enterprise customers that are looking for a viable alternative to the services they already use. Let's take a look at what Google needs to do to appeal to enterprise customers.