Avnet Introduces Professional and Managed Services

By Jessica Davis  |  Print this article Print


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Avnet Technology Solutions says SolutionsPath services will enable VARs to resell Avnet-provided professional services and managed services without having to first make their own investment in creating those practices. That means VARs can gain the higher margins that come with the services business, but without the initial deep commitment.

Technology distributor Avnet is pulling together its expertise in a number of solution areas—including security, networking, storage and virtualization—and creating SolutionsPath Services, a portfolio of professional and managed services that VARs can resell.

The services practice is designed to help channel partners get in on the more profitable services business.

"If you look at market and opportunity, the services market is $392 billion," Tony Vottima, vice president of Solutions Marketing and Development for Avnet Technology Solutions, Americas, told Channel Insider. "With hardware margins continuing to come down, our ability to help partners and Avnet change its mix is crucial. We want to get partners involved in more complex and higher margin opportunities to help reinforce the strength of the channel."

The new services arm leverages Avnet’s SolutionsPath methodology launched three years ago. Today Avnet’s SolutionsPath includes the following practices: NetworkPath, SecurePath, StoragePath, VirtualPath, GovPath and HealthPath.

"We introduced these to help partners meet opportunities in each of those areas," said  Vottima. "We help them do implementation and then manage it for them."

Partners can either white label the service or leverage the Avnet name to gain a foothold at customer organizations. Avnet’s professional services are provided by a combination of Avnet employees and large strategic partners that don’t compete with the reseller base, according to Vottima.

Services offered include the following:

  • Assessment services
  • Design services—including ROI and TCO analysis
  • Implementation services
  • Managed services

"Many resellers are looking to get into new high growth areas but don’t have the investments yet," Vottima said. "This will get the reseller involved in front of the opportunity by positioning services early in opportunity and help drive the higher growth and profits."

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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