IBM's memo to partners

By Jessica Davis  |  Print this article Print

In spite of all the possible indicators pointing to IBM's exit from the x86 server business, IBM has strongly denied any such plans in a memo to channel partners. And observers say an exit from x86 servers by IBM just doesn't make sense, given the company's broad server lineup.

"IBM is not exiting or selling its x86 business," writes Adalio Sanchez, general manager of IBM's System x server business, in the memo to channel partners.

The memo states that rumors about IBM looking to get out of the business may have been started by IBM's competitors in the market, seizing upon the news that IBM has licensed some of its x86 server technology to Lenovo and Rackable Systems.

But IBM's Sanchez says in the memo from IBM to channel partners that the company plans to stay in the industry-standard server business.

"In the last few months competitors have tried to use IBM's licensing agreement with Lenovo to plant doubt in the marketplace about our commitment to the System x business," writes Sanchez. "When Lenovo (and Rackable) selected IBM technology (over the competition) it expanded IBM's x86 technology footprint, provided access to new markets and complemented our R&D commitment to the System x and BladeCenter product lines.

"Over the past 40 years IBM has continually used OEM/IP agreements to expand our technology footprints in semiconductors, UNIX, mainframes and systems software. It's just good business," Sanchez says.

IBM says it has launched a new go-to-market model called Project X, designed to better position IBM client teams and channel partners against the competition, and will soon brief channel partners on the plans.

"Don't let ANYONE get away with ANY attempts to dilute IBM's rock solid commitment to the System x business," Sanchez writes. "Time to fight back!"


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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