IBM Travel andTransportation Framework Tracks AssetsBy Steve Wexler | Posted 2010-05-05 Email Print
IBM's Impact event around SOA and business process management (BPM) technology featured several new IBM WebSphere enhancements, plus the official launch of IBM's cloud IT certification program. IBM also announced plans to acquire hybrid cloud integration technology provider Cast Iron.
IBM also unveiled the IBM Travel and Transportation Framework, a combination of its software products and industry assets. Interconnected systems allow a single view into business operations, saving money and time by allowing a company to be aware of the location, status and availability of all its equipment and assets. It provides five key capabilities required by almost every transportation company:
- Reservation System Modernization—helps to facilitate the modernization of airline and passenger rail reservation and ticketing systems by using a new customer-centric model that supports the imperative to offer innovative and unbundled services to better compete.
- Asset Optimization—allows clients to manage capital assets throughout their revenue-producing lifecycle. The types of assets managed include aircraft, passenger rail rolling stock, locomotives, tracks and equipment located along the right-of-way such as signals and facilities.
- Safety, Security & Surveillance—supports the use of sensors, RFID, digital video, biometric identification and wireless devices. These are coupled with analytic tools to monitor operations and identify risks to safety or security such as unexpected events occurring in terminals and along railroad right-of-way.
- Multi-Channel Sales and Service—helps provide a seamless customer experience across pre-travel sales channels and on-trip touch points by providing the client with a single view of the information known about the customer/traveler.
- Operations Control Systems—helps improve operational effectiveness and reduce environmental impact through better planning of schedules, load plans, facilities, crews and equipment. For railroads, this includes optimizing timetables, assignment of rolling stock, and train and station crews. For airlines, this includes optimizing flight schedules and flight crews.
Finally, IBM announced CityOne, a new "serious game" that can help customers and business partners discover how to make cities and their industries smarter by solving real-world business, environmental and logistical problems. It will be a no charge, "Sim-style" game in which the player is tasked with guiding the city through a series of missions that include the Energy, Water, Banking and Retail industries.
As part of its channel initiatives, the company announced it will provide its 5,000 authorized partners with direct access to technical and industry leaders. IBM also announced new resources, including social networking communities on PartnerWorld to gain new sales and marketing skills; industry framework validations for the banking industry; incentives for partners that sell to the government; and availability of cloud computing certifications.