HP's Enterprise Appeal: 10 Reasons Why it Will Decline In 2011

  • By

    Don Reisinger

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1. It's Focusing More on Consumers A quick evaluation of what HP is doing currently reveals that it's spending more of its time focusing on consumer exploits than ever before. After all, it has acquired Palm to deliver WebOS to consumers, and many of its computer designs seem focused on attracting consumers. That doesn't sound like a company that will maintain its enterprise appeal next year.
HP is one of the most important companies in the tech space. It delivers solutions ranging from hardware to software to both enterprise companies, as well as consumers. Plus, it capitalizes quite heavily on its ability to attract corporate customers through its many enterprise-focused solutions. Simply put, HP is a major player across the entire tech industry. And that won't be changing anytime soon. However, going forward, it's quite possible that HP's enterprise appeal could decline. There is little debating that the company will still capitalize on enterprise-based sources of revenue -- it must -- but it also fully realizes that the market is changing, and the best way to grow its business could be to focus more of its efforts on consumers. And at least for now, its decision-making seems to indicate that it's doing just that. So, read on to find out why HP's enterprise appeal could decline in 2011. Although it will undoubtedly have much to do with market factors, some other considerations will play into it.
This article was originally published on 2010-12-23
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.