HP to Acquire Custom Content Publishing Software Co

By Jessica Davis  |  Print this article Print

The tech company said its purchase of Exstream will give partners a single vendor for integrated enterprise customized document workflow and publishing needs.

Hewlett-Packard announced Jan. 22 that it plans to acquire Exstream Software, which offers "variable data publishing,"—an enterprise system for compiling and delivering customized content and delivering it to an "audience of one."

HP officials said in a statement that the technology will enable its customers to better communicate "relevant, personalized information to their customers through a broad range of channels."

For channel partners the deal will offer the simplicity of working with a single vendor for document automation, document output management solutions, and imaging and printing products, HP said.
The Palo Alto, Calif., company said it will acquire privately held Exstream, a portfolio company of American Capital Strategies with 300 employees based in Lexington, Ky.  Financial terms were not disclosed.

Upon completion of the acquisition, Exstream will be integrated into HP's Web Services and Software business unit within the Imaging and Printing Group of the company.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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