HP Targets Small Business with Printers, Mobile Scanner

By Steve Wexler  |  Print this article Print

HP is rolling out new printers and its first mobile scanner targeted at the small business market, with new features intended to simplify the out-of-box experience and reduce customer costs, including the purchase price and power consumption.

With the paperless office on indefinite hold, HP is rolling out a plethora of printers for the channel, including a number of industry firsts and its inaugural mobile scanner.

Small business and medium businesses will shell out $81 billion on printing by 2013, says HP's Susy Brooks, LaserJet product marketing manager, and the printer company is looking to extend its market dominance with SMB solutions that stand out from the crowd.

She tells Channel Insider the two design objectives of the new products were simplifying the out-of-box experience, and lowering customer costs, including acquisition and power. "HP is really focusing on ensuring that we have a better experience for our customers."

To deliver on these objectives, the company is announcing what it bills as the industry's first plug-and-print laser printers that can be up and printing in as little as two minutes. Another new feature, HP Smart Install, delivers simpler, faster driver downloads. "This is a technology that none of our competitors have," says Brooks.

The company’s smallest, most affordable laser printer, the HP LaserJet Pro P1102w ($129 to $149, replacing the P1005) features wireless functionality and the new HP Auto-On Technology, which senses activity – such as when a print job is sent to the printer – and awakens the device automatically from 'off' mode, and HP Auto-Off Technology, which automatically adjusts the power settings and turns the printer off when there is no print activity. With these, the P1102w can save up to 72 percent on energy costs versus its predecessor. Brooks says it's also another feature unavailable from the competition.

Also featuring the Auto-On/Auto-Off capability, the HP LaserJet Pro P1606dn Printer ($229, replacing the P1505) provides Ethernet networking, automatic two-sided printing and fast print speeds. The HP LaserJet Pro M1212nf MFP Printer ($199) offers print, copy, scan and fax, Ethernet connectivity and an easy-to-use control panel. Initial reviews have been very positive, says Brooks.

The company’s first portable scanner, the Scanjet Professional 1000 ($249) weighs 1.4 pounds, and features HP Instant-on Scanning Technology and doesn't need batteries or an AC adapter. It can quickly scan two-sided documents in a variety of sizes and thicknesses, from embossed cards to long forms, and save them in different file formats. Brooks says the scanner, which is powered off the PC, is causing a lot of excitement, representing an untapped market for HP.
The P1102w and P1606dn printers and the Scanjet 1000 are available now, while the MFP is due out next month.

Brooks says it's important for HP to ensure it has a good value proposition with its customers and the channel. "We need to continue to innovate and provide differentiators from our competitors who lead on price. New features like Smart Install and the Auto-On/Auto-Off capability… have real value to our customers and our partners are excited too."