Apotheker Delivers the Vision

By Jessica Davis  |  Print this article Print

HP will roll all mobility and cloud offerings into its PartnerOne program, making partners who sell those solutions eligible for MDF and demo units, the tech giant said at its Americas Partner Conference.


All these details are part of HP's larger vision of mobility and the cloud. At the conference, Apotheker further told partners that the cloud was changing the consumption model for technology. And yet many cloud providers, Websites and other technology services are built on the HP infrastructure. Apotheker told partners he was depending on them to deliver the solutions enabled by HP's portfolio of offerings.

"Customers need a trusted partner to help navigate this new world," he said. ". . . You extend our reach to cover more of the market and create more value for customers."

Apotheker described a world of context-aware Web-enabled devices from infrastructure to tablets to printers.

"With Web-connected printers, people can print from any Web-connected device," he said. "We shipped three million Web-connected printers in Q1 alone."

Changes are underway in the industry, Apotheker said.

"The paradigm of people with separate personal and work lives is over," he said in his keynote address at HP APC. "People are looking for simpler, more elegant technology. That means consumer cycles are pushing the enterprise to evolve."

Apotheker told partners that HP's strategy was to:

  • Optimize traditional environments;
  • Build and manage next-generation cloud architectures;
  • Enable customer transformation to hybrid models;
  • Define and deliver the connected world from consumer to enterprise.

Apotheker repeated HP's previous announcement that the company plans to build and run its own public cloud as well as offer middleware, which he dubbed "platform-as-a-service." That cloud and platform will be open to developers and support multiple languages.

"Altogether, this complete ecosystem will deliver a context-aware experience that spans from the enterprise to the home," he said.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com