HP Channel Chief DiFranco Moves to PSG

By Jessica Davis  |  Print this article Print

Former Lenovo channel boss and current HP channel chief Stephen DiFranco will continue to lead the HP Solution Partners Program until a replacement is found.

HP’s channel chief Stephen DiFranco has been appointed to senior vice president and general manager for the Americas region of HP’s Personal Systems Group (PSG).  DiFranco will continue to lead the solution provider program until a replacement is named, HP said. HP has commenced a search for a new channel chief.

DiFranco’s move to PSG comes just over a year after he joined HP from Lenovo where he served as vice president of consumer and commercial channels. He replaced Adrian Jones, who has since joined Oracle.  

As channel chief DiFranco focused on making it easier for partners to do business with HP.

In his new role, DiFranco will report directly to Todd Bradley, executive vice president of PSG.

DiFranco is replacing Stephen DeWitt who has been named senior vice president and general manager of the WebOS global business unit.

"Stephen DiFranco has shown the leadership and operational discipline that exemplifies our executive bench," said Todd Bradley, in a prepared statement. "His experience driving profitable growth with our channel partners will be essential to leading PSG’s business across the Americas region."

In his new role, DiFranco will be responsible for driving the marketing, sales and operations strategy for the continued growth of PSG in the United States, Canada and Latin America. DiFranco will be responsible for the financial performance of both the commercial and consumer business.

DiFranco’s move comes amid a series of changes in management at HP, following the appointment of new CEO Leo Apotheker in November 2010 and the ouster of his predecessor Mark Hurd.



Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com