UPS Vendor APC by Schneider Electric Revamps Channel Rewards Program

By Jessica Davis  |  Print this article Print

APC by Schneider Electric has revamped its partner rewards program and is now offering points and incentives to partners who sell certain power and cooling products.

Integrated power and cooling services vendor APC by Schneider Electric is revamping its channel partner rewards program to include more incentives. The new rewards program gives partners points for selling certain APC products and solutions that can be redeemed for consumer electronics products or even vacations, company executives told Channel Insider.

The new rewards program replaces an existing program called Paybacks. And channel partners have told APC that it wants the company to add business reinvestment-type rewards as well, said Gordon Lord, director of channel marketing and programs at APC.

"That’s the next phase," he said. "Partners will be able to receive credits back through distribution based on points." Plus, partners will be able to spend points on demand-generation type activities. Lord says that phase is coming in the second calendar quarter of 2010.

Lord said that over 500 of the company’s products are eligible for points, including the company’s next-generation Smart UPS line of solutions. But he added that product lines from desktop UPS devices all the way up to UPS devices for the data center are eligible to earn points.

"A large majority of product families are represented," he said.

In crafting the new rewards program APC looked at the existing program in place, looked at the partner community, and determined which types of rewards worked for partners and seemed to drive the behavior the company was looking for from partners. Then it looked at "some of best-in-class rewards programs that were out there." From those data points APC created its new program.

APC said IT resellers and partners can sign up by registering with the company. Members can earn points by selling data center, server room and wiring closet equipment, including UPS systems and power distribution units, power distribution units, racks and accessories, cooling, and many other products.

Partners can earn additional points by building their competencies through APC’s partner training program via instructor-led courses and Webinars.

In addition, now through March 31, any partner who enrolls in the rewards program gets a 1,000-point bonus.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com