Yes, your blog may be a marketing vehicle. But people don't follow blogs to be sold or pitched. They visit to be informed, entertained and occasionally even titillated. Sex sells. Version 2.1 of Vendor X's product does not.
A well-received blog is an extremely effective tool for resellers, integrators and service providers alike to connect with current and prospective customers. Channel players can leverage blogs to establish a reputation for thought leadership, to offer customers some educational tidbits and to generate new business.
But all too often the channel partner fails to do any of these things because its blog authors screw up during the execution stage. Here are some of the most common blogging mistakes made by the channel.
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