Tech Datas MyLeadTracker Helps Solution Providers Recommend Green Products

By Jessica Davis  |  Print this article Print


Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers

Distributor Tech Data updates its MyLeadTracker tool, an engine that offers technology upgrade recommendations, to include a product's green or environmental status. The new green information provided by Tech Data in its MyLeadTracker tool is expected to help solution providers maximize their sales efforts during the current tough economic climate.

Looking to help solution providers identify potential sales opportunities with existing customers, distributor Tech Data is enhancing its MyLeadTracker tool with "next-generation" sales alerts—information about devices at customer sites that are reaching end-of-life.

Using that kind of information, solution providers can make recommendations to their end customers about replacement technology—and Tech Data has enhanced the product information on replacement technology to include the products' "green" rating, according to Mark Livings, vice president of E-Business Information Technology at Tech Data.

"If an HP printer comes to end-of-life, we are recommending the next-generation green product," Livings says. If the product uses less power, that means a cost savings for the customer over time as well.

The new feature in MyLeadTracker adds to a solution provider's sales tool kit during a time when closing deals has gotten more difficult. As companies look to contain costs, IT budgets are areas often targeted. However, if solution providers can point to a more modern device that saves operational costs, the deal may look that much more attractive to end customers.

Collectively called MyTools, Tech Data's online tools include MyLeadTracker, MyLicenseTracker (formerly known as MyOpportunityTracker) and MyOrderTracker.

These tools are designed to help solution providers generate their own sales leads in the form of expiring licenses and warrantees, as well as push for hardware refreshes. MyOrderTracker is a private-label service that channel partners and end-user customers can both use to track technology orders.

Tech Data says MyLeadTracker is currently alerting resellers to nearly 470,000 service, warranty and licensee renewals, warranty and hardware add-ons, and hardware upgrade opportunities on products from nearly 60 vendors. The distributor says the opportunities represent more than $40 million in potential sales.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

Submit a Comment

Loading Comments...