Lenovo Targets SMB Market With Distributor SED International

By Jennifer Lawinski  |  Print this article Print

Distributor SED International will offer its channel partners a selection of Lenovo's desktop and notebook computers targeted at small and midsize businesses.

Lenovo has teamed up with distributor SED International Holdings to reach channel partners targeting the small and midsize business markets.

SED International will begin distributing a variety of Lenovo's ThinkPad laptops, ThinkCentre desktops, IdeaPad laptops and Lenovo-branded laptops and options to its channel partners, the companies announced Aug. 15.

"We do the majority of our business through channel partners, and by adding SED International as a new distributor, we’re strengthening our commitment to the channel and leveraging SED International's expertise in a market we do not serve today, especially for partners who specialize in small business computing," said Chris Frey, Channel Chief, Lenovo North America, in a statement. "The Lenovo-SED collaboration can quickly bring them products with the performance, reliability and innovation their customers require."

According to CompTIA's "Third Annual Small and Medium Business Technology Adoptions Trends" survey, SMBs are more interested in technology to interact with customers and to let workers go mobile. Seven out of 10 said they planned to spend more on technology in the next 12 months.

"SED is excited about our new relationship with Lenovo," said Jonathan Elster, President and Chief Executive Officer, SED, in a statement. "We're continually evolving and expanding our line card to better meet the needs of our partners, and this agreement provides an excellent opportunity for SED to showcase its efficient and growing distribution network.  

"We see a lot of opportunity for growth in the SMB space, and our new agreement with Lenovo enables SED to offer our reseller customers serving this market a richer portfolio of products designed specifically to address their SMB clientele’s unique needs."

Products now available through SED International include: Lenovo's ThinkPad Edge and SL laptops, Lenovo G Series laptops, IdeaPad laptops and the ThinkCentre A70z of all-in-one desktop PC.