10 Things Dell Doesn't Get About the Mobile Market
| Posted 2011-04-11
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1. It's Apple's MarketIf nothing else, it's time Dell realizes that the mobile market is Apple's. That company is simply delivering the best devices and value to customers. Considering Apple has sold over 100 million iPhones since launch and 15 million iPad units last year alone, the Cupertino, Calif.-based firm is one that Dell should study to determine how it can improve its chances of success in the mobile space.
Dell finds itself in a difficult position in today's mobile market. As Apple, Motorola, Samsung, HP, RIM, and so many other companies capture the attention of consumers and enterprise customers, Dell, which has been offering its Streak tablets since last year, is having trouble staying relevant. Dell's problems aren't from lack of trying. The company started with a 5-inch tablet, but now offers a 7-inch Streak. A 10-inch version of its tablet is expected to be released, as well. On the smartphone side, it has tried its luck with devices like the Aero. But once again, it failed to see what the consumer market wanted, and it failed -- miserably. Unfortunately for Dell, it doesn't understand the mobile market. It doesn't know what consumers are looking for in smartphones and tablets. And perhaps most importantly, it doesn't quite understand how to change its luck. First and foremost, Dell must understand the mobile market. Here's how.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
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