Dell Goes After HP with New PrintersBy eWEEK Staff | Print
The company is rolling out eight new black-and-white printers and MFPs, which the channel can target at large enterprises on down to smaller customers.
In an effort to expand deeper into the printer market, Dell has released eight new printer models that will compete against the likes of Hewlett-Packard, Xerox and Samsung. The new Dell printers offer a range of features, including touchscreen displays, and Dell plans to target specific markets with its printers, including the health care and education fields.
Dell is launching eight new black-and-white printers, including several multifunction models, which target a range of businesses from large enterprise, to small companies, to specialized users in the health care, legal and education fields.
The eight new Dell printers, which are available March 30, represent the next step Dell is taking in revamping its printer portfolio to better compete with Hewlett-Packard and Xerox in the enterprise market; and against smaller players, such as Samsung and Brother, in the SMB (small and midsized business) markets.
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