Dell Files Lawsuit Against Former Reseller TigerDirect

By Jessica Davis  |  Print this article Print

Dell reportedly accuses direct market reseller TigerDirect of selling old and outdated Dell PCs and advertising them as new and covered by Dell warranties. The Dell lawsuit was filed April 17.

Dell has reportedly filed a lawsuit against former reseller TigerDirect.com alleging that the direct market reseller is selling old and outdated Dell computers and advertising them as new and covered by Dell warranties.

Dell's April 17 lawsuit filed in New York district court accuses TigerDirect of violations of its resale contract including trademark infringement, misleading representation, unfair competition and false advertising.

The long list of contract violations that Dell alleges against TigerDirect, which was an authorized reseller until May 2007, includes using a modified Dell logo and advertising itself as a "Dell SuperStore" offering "brand-new Dell PCs at blowout prices" when the PCs being offered were actually "old, outdated and no longer sold by Dell," according to the complaint.

Dell's complaints to TigerDirect went unanswered, or if TigerDirect did address the issues, it went on to other violations, according to the suit.
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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