Dell Consolidates Business Units, Shuffles Top Executives

By Jessica Davis  |  Print this article Print

Dell is bidding farewell to one top executive as it consolidates two business units into one. The business units that remain standing are the Public-Large Enterprise business unit, the Dell Services business unit and the Consumer, Small and Medium Business business unit.

Dell is shuffling executives near the top, announcing that Steve Schuckenbrock will head up Dell Services as president, succeeding Peter Altabef who is leaving the company after the integration of Perot Systems into Dell.

Further, Dell will consolidate its Public and Large Enterprise business units into a single organization, led by Paul Bell who will service as president of the new Public-Large Enterprise business unit.

Both Schuckenbrock and Bell will report directly to Michael Dell, chairman and CEO.

Schuckenbrock previously led Dell's Large Enterprise business unit and has also served as CIO of Dell. His previous roles include leadership positions at PepsiCo and EDS. In his new role he will manage Dell Services, Dell IT the global expansion of Dell's Services operations, the integration of recent services acquisitions and the company's strategic efforts to develop companywide integrated solutions.

Bell has been with Dell for 15 years, most recently as president of its public business unit. He's also managed Dell's Europe, Middle East and Africa operations and the commercial business in North and South America.

"The changes we have announced today represent the continued evolution of Dell’s organizational structure," said CEO Michael Dell, in a statement. "As we continue to provide more differentiated and integrated IT solutions for our customers, it’s important that we take steps to further deepen our customer insights and relationships while strengthening our competitive position in the industry."

Steve Felice remains president, Consumer, Small and Medium Business, Dell’s other major Business Unit. Dell plans to complete implementation of these organizational changes during the first quarter of its fiscal year 2012.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com