Dell Adds New Premiere Top Tier to PartnerDirect

By Jessica Davis  |  Print this article Print

Dell's has added a top-level tier to its PartnerDirect channel partner program for a total of three tiers. The new tier is reserved for partners with multiple Dell certifications.

Dell is enhancing its PartnerDirect channel program by adding a third tier and rewarding partners who pursue multiple certifications with the company.

Dell's Paul Schaffer, worldwide channel marketing director told Channel Insider that the three-and-a-half year old partner program last week looked like this:

  • Certified Partners – those with one or more certifications and a minimum of $200,000 in Dell enterprise product revenue.
  • Registered Partners

As of May 9 the new program looks like this:

  • Premiere Partners – those with multiple certifications and a $750,000 minimum in Dell enterprise product revenue. (Existing partners with multiple certifications will be grandfathered in regardless of their revenue level. Dell estimates that 9 to 10 percent of certified partners fit this description.)
  • Preferred Partners – those with at least one certification and a minimum of $200,000 in Dell enterprise product revenue.
  • Registered Partners

The different partner tiers are treated differently in terms of deal registration.

  • Registered partners have 60 days to close a deal and can have 10 active deals going at a time.
  • Preferred partners have 120 days to close the deal and can have 50 active deals going on at a time.
  • Premiere partners can register an unlimited number of deals. In addition, at the Premiere level, partners can get a 2 percent rebate on any product they sell that they are certified in.

Dell channel chief, Greg Davis, told Channel Insider that the time was right to make these changes.

"We felt like now was the right time to do this, to evolve our program and provide additional recognition and benefits for partners who've invested in multiple areas with Dell," he said.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com