1. Keep It Simple Dell tries to do too much. The company has spent the last few years attempting to be the company that satisfies any potential buyer. That's a mistake. HP has shown that simplicity will reign supreme in the computing market. That company has gone out of its way to provide customers with several options that will satisfy them in one way or another. Dell should follow suit. Its buying process is a mess that's overrun with customization options. Even its product offerings are all over the place. Enough is enough. Keep it simple, Dell. That's what customers want.