10 Things Dell Must Do to Catch Up to HP
1. Keep It Simple Dell tries to do too much. The company has spent the last few years attempting to be the company that satisfies any potential buyer. That's a mistake. HP has shown that simplicity will reign supreme in the computing market. That company has gone out of its way to provide customers with several options that will satisfy them in one way or another. Dell should follow suit. Its buying process is a mess that's overrun with customization options. Even its product offerings are all over the place. Enough is enough. Keep it simple, Dell. That's what customers want.
Currently the third-largest PC maker, Dell was once sitting atop the computer market without fear of any competitor coming close. But its direct-only strategy gave companies like HP – which also sold through retail and reseller channels - inroads to wrest that top spot from Dell. Now, Dell needs to figure out what it can do to catch up to HP. Here's a look at some of the things that Dell should be doing to catch up with its biggest competitor.