PC Parts and Wal-Mart? No MatchBy Evan Schuman | Print
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Opinion: The world's largest retailer wants to attract more customers, and it sees selling computer parts as one way. But it shows a lack of understanding of how people buy technology.When Wal-Mart moves into any new area, it spreads fear into the hearts of retailers, who see any move by the $312 billion store chain as inherently dangerous.
But Wal-Mart's recent effort to move more aggressively into the computer business is unlikely to merit panic. It will still cause a lot of it, but it won't be merited.
Wal-Mart's computer move is initially playing itself out in two customized ways: selling computer parts, so that customers can purchase CPUs, monitors and keyboards and create their own desktop; and selling assembled computers that do not have any operating systems.
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