Top Google Partners Form Cloud Alliance

By Ericka Chickowski  |  Print this article Print

Seven of Google's biggest channel partners have formed the Cloud Alliance for Google Apps in order to pool resources and assure deep integration between all their solutions.

The seven heaviest hitters in the Google Apps Marketplace for IT management applications are uniting to form a new group called the Cloud Alliance for Google Apps to pool resources to offer better marketing and education campaigns to increase business awareness and help users identify the best-of-breed applications for their needs and to speed up application deployment.

The initial membership within the alliance includes seven Google partners: Cloud Sherpas, Expensify, Insightly, Okta, RunMyProcess, Smartsheet and Spanning Align.

"Most don’t have time to research, evaluate and integrate applications, they just want technology tools that work," David Politis, chairman of Cloud Alliance and vice president for Cloud Sherpas.

"By creating an alliance of the top Google Apps Marketplace vendors and products, we’re taking the pain out of application selection and implementation, so Google Apps users can manage and grow their businesses."

As a part of the membership requirements for Cloud Alliance, participating partners will create deep integrations between their own products and those of the other members to create a seamless Google Apps ecosystem.

Additionally, each of the members has agreed to develop a range of thought-leadership content that will be offered free of charge, such as white papers and webinars. The group will start things off with a seven-part webinar series. Each segment will be hosted by a different member of the alliance. These will begin on November 16th with an introductory "Getting Acquainted with Google Apps" webinar hosted by Cloud Sherpas.

According to recent estimates by Gartner, Google Apps for Business is still well within the incubation stage at the technology juggernaut. Gartner analyst Tom Austin said at the Gartner Symposium that Google Apps revenue only makes up a 0.5 percent sliver of the total Google revenue pie, explaining that the division is growing but that it's still unclear how fast and sustained that growth will continue to be.