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Restructure Vendor RelationshipsThe balance of power has shifted, with resellers topping tech vendors in the marketplace. Harmon says, "Three years ago, vendors were dictating the terms. That's not the case anymore."
The popularity of the cloud continues to soar, but traditional value added resellers wanting to thrive in the new technology climate may want to look closely at shifting course to take full advantage of the burgeoning marketplace. Channel Insider sat down with channel expert and Forrester analyst Tim Harmon to get some tips for VARs looking to succeed in the cloud. Here are his recommendations.
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