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Salesforce.com Adds Facebook-Style Social Networking to AppExchange

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Salesforce.com has launched what it calls the next generation of its online enterprise application storefront. The new version includes an entire social networking element called ChatterExchange -- a Facebook-like platform built by third-party developers.

NEW YORK—Salesforce.com announced the expansion of what officials call "the next cloud computing paradigm" with a new round of private beta testing for its Salesforce Chatter platform, which allows Facebook-style social collaboration among enterprise workers. In an April 8 press conference here, the company also heralded the launch of AppExchange 2, the next generation of its online enterprise-application storefront, which will include a new "ChatterExchange" with Chatter-enabled social enterprise applications built by third-party developers.

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