Nothing to Fear in the Cloud

By Lawrence Walsh  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

Everything Channel's Bob Faletra argues that solution providers should be wary of their vendors' cloud ambitions. Here's why his paranoia is nothing new and how the channel should approach the conflicts that come with the cloud.

In the Army, we commonly used an acronym to describe a persistently common bad or challenging situation. We called it SNAFU - or as many of us know it as "Situation Normal: All [EXPELATIVE] Up." That’s sort of the feeling I got after reading Bob Faletra’s latest missive, "We Should All be Paranoid." 

Faletra, the CEO of Everything Channel (the home of CRN and ChannelWeb), presented the premise of that solution providers should be worried about the changing market conditions and channel dynamics being brought by the economy and cloud computing that are tempting vendors to take more of their business direct. As the cloud matures and increasingly presents delivery options that bypass the channel, vendors will become increasingly tempted to go direct.

Faletra’s dire warning: "You need to be moving down the cloud path as well, and you need to be evaluating and watching your suppliers with a skeptical eye, understanding all the while why they want to do business with you. That's not paranoia; it's business."

My response: SNAFU.

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Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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