Meeting Customer NeedsBy Jessica Davis | Posted 2011-11-21 Email Print
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New CEO Thomas Richards unveils aggressive plans to push into IT services.
Building and maintaining customer relationships are essential to resellers. As Richards says: "If we had to solve an IT problem that required us to get 1,000 notebooks and asset tags, I don’t look at that as a reseller, but as somebody who could solve a problem for a customer. We have been—and still are—in the solutions business, whether it’s virtualization, audits or implementations."
Basically, Richards describes it as being in the position to provide whatever the customer needs. Kent State University is a prime example.
Mahon, an advocate of cloud computing, wrote an article on alternative sourcing strategies for EDUCAUSE Review Magazine this past summer. In it, he pointed out that outsourcing day-to-day IT services frees up internal IT staff to focus on more strategic work such as development.
Mahon is now talking to CDW about deepening their engagement to achieve just that. "We are looking at the managed PC environment," he said. "It’s a way to drive down the total cost of ownership of providing PCs to staff.
"Today, we might purchase a computer and have someone spend a few hours configuring it. But CDW has automated the process. [The PC is] configured at the factory and automated with management integrated in the PC."
That’s the kind of valuable solution Richards is promoting. "We’re here to help customers take advantage of these great efficiencies, but implement them in a way that doesn’t drive their organizational cost structure significantly higher," he said.