Westcon Group Creates Comstor Worldwide to Sell Cisco Gear

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Westcon executives say the realignment of Cisco sales globally will make more resources available to reseller partners.

Looking to sharpen its focus for Cisco products and customers, specialty networking distributor Westcon Group says that Cisco products will now be sold worldwide through the Comstor brand widely known for Cisco sales – creating a Comstor Worldwide organization.

The change is expected to enable partners to leverage more resources, says longtime Comstor executive Bill Corbin, who will continue to lead the group in its new incarnation.

"The partner experience will remain consistent," he tells Channel Insider. "The upside for the partner base is the ability to leverage a deeper set of resources than they’ve had the ability to do before our reorganization. Before, we made our realignment too hard and cumbersome. Now a global alignment will help partners with a broader set of resources to bring to their end users."

Cisco sales make up more than half of Westcon Group’s business around the world, and the company believes it can augment its growth by moving all Cisco sales into a specialty business group.

"The Comstor brand, particularly in the U.S. and Europe, is associated with quality Cisco distribution and service," says Corbin. "We are just going to continue to focus and build on that."

Corbin adds that Westcon is talking to other vendors who may have add-on products to the Cisco solutions that could be bolted onto the new Comstor Worldwide organization. But in the meantime Westcon executives were confident in the potential of the new organization as it stands.

"The creation of Comstor Worldwide is truly a milestone in our company and will enable us to better manage growth and investments in our Cisco-oriented business, in which we see tremendous untapped growth potential," says Dean Douglas, president and CEO of Westcon Group, in a prepared statement. "Having our Cisco-oriented offerings aligned in a single, global business unit will amount to an unprecedented opportunity for our resellers around the globe."

Westcon Group notes that it was the first distributor to sign a global distribution agreement with Cisco in April 2008. Tarrytown, N.Y.-based Westcon specializes in distribution of networking, convergence, security and mobility solutions.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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