Cisco's Consumer Market Strategy
Linksys by Cisco
Acquired in 2003, Linksys had played in the consumer and small office networking market. Now Cisco has turned Linksys into a consumer provider of wireless routers, media hubs and entertainment routers.
Up until 2003, Cisco Systems had exclusively played in the enterprise space, but with the acquisition of Linksys , the networking giant began to show an interest in the consumer market. Although it's no Apple or Microsoft, Cisco seems to be continuing to build a consumer strategy. Channel Insider takes a look at the key elements of Cisco's consumer strategy.
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