Cisco's Consumer Market Strategy
Up until 2003, Cisco Systems had exclusively played in the enterprise space, but with the acquisition of Linksys , the networking giant began to show an interest in the consumer market. Although it's no Apple or Microsoft, Cisco seems to be continuing to build a consumer strategy. Channel Insider takes a look at the key elements of Cisco's consumer strategy.
In the channel, HP, Inc. is a storied vendor that has relationships...