Cisco Prepping for Next-Generation Data Centers

By Sharon Linsenbach  |  Print this article Print

Cisco Systems and solution providers believe demand for unified data centers will accelerate as technology and designs mature. Value, they say, will come from designing efficient, lasting computing infrastructures.

Solution providers predict Cisco Systems’ concept for the next-generation data center will follow a similar acceptance curve to VoIP, and are gearing up for an explosion of adoption rates.

Cisco’s Unified Fabric approach aims to integrate the data center more fully into existing network infrastructure, says Doug Gourlay, director of Data Center Solution Marketing at Cisco.

The aim, Gourlay says, is to imitate Cisco’s "the network is the platform" approach to consolidating disparate networks.

"We’ve taken storage networks and server networks and pulled them together into a unified fabric. Then we made the network virtual machine aware. So now we have to bring all those together into a unified computing platform," he says.

Cisco’s Unified Fabric approach to networking and the data center builds on the success the vendor saw with the convergence of voice and data networks, says Gary Middleton, director of performance optimization and data center networking at Dimension Data, a Cisco gold partner.

Middleton says there are many similarities to VoiP’s adoption curve, in that Cisco’s approach combines multiple traffic types across a single network, and initially, customers were skeptical of the business value of the technology.

"When we talked to customers about voice on the data network, we met with a lot of resistance and we had to establish relationships with voice specialists who were quite different than the networking guys we were used to dealing with," he says.

As customers started seeing the value of VoIP, "the networking people started taking responsibility for voice on the data network, and then we experienced an explosion in adoption," says Middleton. He expects the same model to apply as Cisco converges data center networks with voice and data and storage networks.

"We think we’ll see slower adoption up front, but then rapid adoption once the value is shown to our customers," Middleton says. The explosion of virtualization will help accelerate that adoption, he adds, as expanding virtualization capabilities impacts customers’ networks and performance.

"A lot of clients don’t realize that the network has to be a fundamental part of any data center implementation because of the additional traffic that’s going into and out of the data center," says Middleton.

Sharon Linsenbach Sharon Linsenbach is a staff writer for eWEEK and eWEEK Channel Insider. Prior to joining Ziff Davis, Sharon was Assistant Managing Editor for CRN, a weekly magazine for PC and technology resellers. Before joining CRN, Sharon was an Acquisitions Editor for The Coriolis Group and later, Editorial Director with Paraglyph Press, both in Scottsdale, AZ. She holds a BA in English from Drew University and lives in the Philadelphia suburbs with her significant other and two neurotic cats. When she's not reading or writing about technology, Sharon enjoys yoga, knitting, traveling and live music. Sharon can be reached at Sharon.Linsenbach@ziffdavisenterprise.com.

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