Cisco Boosts Partner Profitability on Core Routing/Switching

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Global promotion ups margins partners can earn on flagship product sales by between 5 and 10 percent, as Cisco looks to tap into an estimated $23 billion market opportunity.

Cisco Systems is trying to make it more profitable for its partners to sell core routing and switching products in an effort to take advantage of what the vendor sees as a global $23 billion (US) opportunity.
As part of the Navigate To Accelerate program, the new Core Accelerator promotion provides additional margin and profit opportunities on core routing and switching products. The promotion is being rolled out on a global basis, and it provides partners with incentive payments of 15 percent on qualified switching products and 5 percent on qualified routing products.

According to Cisco, there is a global install base with routers and switches over five years old valued at $23 billion.

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