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Assigned Reading: Best Books for Channel Sales

  • By

    Ericka Chickowski

 
 
 
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Selling technology is never easy. The cream of the crop within the channel typically hone their skills by synthesizing years of experience in the field, industry insider advice at conferences and meetings and many pages of reading material from experts who've seen it all and sold it all. The following books are a way to get started on the third part of that formula. The rest is up to you.
Selling technology is never easy. The cream of the crop within the channel typically hone their skills by synthesizing years of experience in the field, industry insider advice at conferences and meetings and many pages of reading material from experts who've seen it all and sold it all. The following books are a way to get started on the third part of that formula. The rest is up to you.
This article was originally published on 2010-05-11