Android Smartphones, iPad Activations Grow: Report

By Nathan Eddy  |  Print this article Print

Among the top 10 industry verticals, financial services continue to see the highest level of iPad activation.

Good Technology, a provider of secure and managed enterprise mobility for the Apple iPhone and iPad, Google Android, and other smartphone platforms, released its quarterly data report detailing the changing landscape of IT and mobile enterprise technology. The report found in the third quarter of 2011, Apple devices held onto their lead in the enterprise deployments, while Android smartphones gained steady ground in terms of activation volume.

"This quarter, we saw Android smartphones gain in percentage of total activations," said John Herrema, senior vice president of corporate strategy at Good Technology. "This is likely due to consumers holding back purchases of new iPhones in anticipation of Apple's latest release (the iPhone 4S)—as our reports indicate, consumers are setting the agenda for enterprise mobility."

Good Technology ran preliminary numbers on just the opening weekend of the iPhone 4S' availability (Oct. 14-16, 2011) and found a 25 percent increase in activations compared with the third-quarter daily average for the iPhone 4. "Looking forward to Q4 2011, we expect to see the iPhone 4S to be the catalyst for an Apple rally," Herrema said.

The report also found that while Android continues to gain market share overall, Good's enterprise end users are showing "clear preference" for Apple products. Among the top 10 industry verticals, financial services continued to see the highest level of iPad activation, accounting for 46 percent for the quarter—more than tripling the amount of activation in any other industry

The iPad and iPad 2 represent over 96 percent of total tablet activations, while Android tablets increased slightly to 4 percent of overall tablet activations for the quarter. Android smartphones represented nearly 39 percent of all smartphone (nontablet) activations, compared with iPhone's 61 percent, despite Android's overall market share growth. In addition, iOS devices (iPhone, iPad and variants) accounted for over 70 percent of activations in Q3.

Based on feedback from Good customers, the company is seeing a greater tendency for iPads to be supported on both bring your own device (BYOD) and company-owned scenarios. The report said this is based on the desire for broad-based productivity benefit that BYOD enables with proactive deployment in support of particular roles (such as a sales force) or applications (such as field force automation or in-store retail applications). This contrasts with the overall activation model for iPhones and Android smartphones, where BYOD is the more dominant approach overall with 70 percent of Good’s customers now proactively supporting formal BYOD programs.