One of Apple's key success factors is its superior product design. If companies want to make a splash at CES, they need to stop talking about design and just deliver it. The best-looking products will win out -- every time.
Each year, the Consumer Electronics Show comes to Las Vegas in January. And each year, Apple is the only major consumer electronics company that doesn't go to the show. The move is debated by people who believe the company should attend and give the show more legitimacy, while others argue that it only devalues Apple's brand. All the while, Apple has stayed quiet on the issue, deciding instead to pretend like CES doesn't exist. But just because Apple isn't there, it doesn't mean the Cupertino, Calif.-based company doesn't have something to teach those firms that are. From how they should market their products to the value of secrecy, Apple's business practices can be held up as a template for other companies. After all, Apple is wildly successful and generates billions of dollars in profit every quarter. Isn't that something every other company at CES is trying to achieve? Here's a look at how Apple could teach CES exhibitors a thing or two about doing a better job of promoting their products both at the huge event and all the rest of the year:
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
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