Google's Buy of Divide Could Land More Android Devices in Workplaces

By Todd R. Weiss Print this article Print
BYOD security

Google just bought mobile device management vendor Divide, adding to its recent acquisition streak that's seen Google buy at least four other companies since April alone.

The Divide purchase was announced by the mobile device management company in a post this week on its blog. The price for the transaction was not disclosed.

"We're thrilled to announce that Divide is joining Google!" Divide wrote in its post. "The company was founded with a simple mission: Give people the best mobile experience at work. As part of the Android team, we're excited to continue developing solutions that our users love."

Divide provides a cloud-based platform that helps enterprises maintain their corporate bring-your-own-device (BYOD) policies with device-level technology that includes enterprise security and control while still allowing users to maintain personal freedom and privacy, according to the company.

The acquisition of Divide will no doubt be used by Google to try to bolster and help increase enterprise use of its Android-powered mobile devices in workplaces by offering increased security and compliance controls for businesses.

This latest purchase by Google is at least the fifth business acquisition by the search giant since April, marking a particularly active period of buying by the company. On May 7, Google announced the purchase of Stackdriver, a Boston-based company that was started in 2012 to provide cloud application monitoring and data visualization services to users.

On the same day, Google acquired Appetas, which helps restaurants build, maintain, promote and grow specialized Websites that serve the needs of the food industry. Google is shuttering Appetas as part of the purchase.

On May 6, Google acquired Adometry, a marketing and advertising optimization company that uses software-as-a-service (SaaS)-based advanced analytics to process and analyze tens of billions of impressions and advertising transactions per month to identify what consumers are buying.

In April, Google announced that it was getting into the high-altitude drone business with its purchase of Titan Aerospace in a move that is closely linked to Google's Project Loon efforts, which use high-altitude balloons to build a high-speed Internet network.

The Google acquisition rumor mill has also been churning this week. On May 19, a report surfaced that Google's YouTube unit is also about to acquire video-game streaming vendor Twitch, which was formerly known as Justin.tv, for more than $1 billion. The Twitch gaming community serves more than 45 million visitors per month who broadcast, watch and chat with each other about gaming around the world, according to Twitch. Twitch works with Sony PlayStation 4 and Microsoft Xbox game consoles. Google told eWEEK that it does not comment on rumors.

This article was originally published on 2014-05-20
Originally published on www.eweek.com.