To drive revenue growth, vendors need to invest in their channel business, not just in their direct sales force. We look at the reasons and the benefits. Read more...
CompTIA offers a preview of ChannelCon 2016, which will be held Aug. 1 to 3 in Hollywood, Fla. The theme is "breaking boundaries."
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Many channel partners approach developing presentations thinking that they are all about themselves. They're not. They're all about the customer. Read more...
Processed properly, promotional programs driven through the channel can be more profitable. This service unites the interests of resellers, distributors and manufacturers. Read more...
The channel might as well start planning now for a new Dell-EMC reality that will be here much sooner than they might think. Read more...
COMMENTARY: Chances are that no single marketing activity will be effective by itself. Effective VAR marketing requires following a few simple rules. Read more...
The channel is maturing in the sophistication of the business models it relies on to drive revenue and the diversity of the emerging technologies it embraces. Read more...
Relayware CMO Jim Somers offers his take on the 10 best practices for effective on-boarding of channel partners. Read more...
