Thursday, September 01, 2016 12:00 PM
To drive revenue growth, vendors need to invest in their channel business, not just in their direct sales force. We look at the reasons and the benefits. Read more...
Monday, July 18, 2016 05:00 AM
CompTIA offers a preview of ChannelCon 2016, which will be held Aug. 1 to 3 in Hollywood, Fla. The theme is "breaking boundaries."
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Wednesday, March 02, 2016 14:00 PM
Many channel partners approach developing presentations thinking that they are all about themselves. They're not. They're all about the customer. Read more...
Monday, February 22, 2016 10:45 AM
Processed properly, promotional programs driven through the channel can be more profitable. This service unites the interests of resellers, distributors and manufacturers. Read more...
Thursday, January 28, 2016 15:00 PM
The channel might as well start planning now for a new Dell-EMC reality that will be here much sooner than they might think. Read more...
Wednesday, December 02, 2015 07:10 AM
COMMENTARY: Chances are that no single marketing activity will be effective by itself. Effective VAR marketing requires following a few simple rules. Read more...
Friday, October 23, 2015 09:30 AM
The channel is maturing in the sophistication of the business models it relies on to drive revenue and the diversity of the emerging technologies it embraces. Read more...
Wednesday, August 26, 2015 05:30 AM
Relayware CMO Jim Somers offers his take on the 10 best practices for effective on-boarding of channel partners. Read more...
Friday, May 22, 2015 08:00 AM
Springpath's new CEO has much channel experience. How the hyperconverged software company evolves its channel program will be interesting to watch. Read more...
Friday, November 28, 2014 05:30 AM
The channel is one of the first places cognitive computing apps are being applied. These apps could dramatically change how some management tasks are handled. Read more...
Wednesday, July 09, 2014 05:30 AM
New software won't fix everything that is fundamentally flawed with market development funds and co-op marketing in the channel. But it is a good place to get started. Read more...
Wednesday, June 04, 2014 07:00 AM
No one has taken the time to figure out how to transform business processes by using electronic documents. Solution providers have a chance to change things. Read more...
Saturday, May 24, 2014 00:01 AM
CIOs can digitally reinvent their organizations by focusing on processes over technology; rethinking products, services and interactions; and searching for tech talent outside of the traditional IT channels. Read more...
Saturday, May 10, 2014 00:01 AM
In the future, a digital organization will be able to spot and exploit a business moment, which is a specific transient instant that spans multiple channels and ecosystems. Read more...
Wednesday, May 07, 2014 14:00 PM
Many channel companies support their customers using IT but aren't so quick to use it themselves. These two exceptions are applying analytics at their own firms. Read more...
