Virtualization Drives Compliance-Based Sales Opps
While many organizations are delivering applications through desktop, application and/or server virtualization, a surprising number admit that they aren't adequately managing their virtual licenses. This could prove troublesome when it comes to compliance and audit issues, according to a recent survey, 2012 Key Trends in Software Licensing and Pricing," produced by IDC and sponsored by Flexera Software. As a result, app producers are transforming their licensing models to accommodate virtualization, as a way to generate more revenue. "While server, desktop and application virtualization provide tremendous operational efficiencies to organizations, each vendor has unique, evolving and frequently opaque licensing rules around virtualization," said Amy Konary, IDC's research vice president over software licensing and provisioning. "If sufficient measures are not taken to manage and optimize those virtualized licenses, companies may be vulnerable to substantial penalties if they are audited by their software vendors." This situation creates opportunities for the channel. Executives and managers at 334 software vendors, intelligent device manufacturers and enterprises participated in the survey.