Why IP Is Imperative to Channel Partners' FutureBy Howard M. Cohen | Posted 2015-08-12 Email Print
ANALYSIS: You cannot wait any longer to start planning your intellectual property. Creating your own IP helps give you a leg up over the competition.
Ways to Create Your Own IP
This raises the question of how to create your own IP. Here are a few available strategies to help you get started planning for surviving (and thriving) in the future.
1. The independent software vendor (ISV) clearly has the upper hand already. By definition, they create IP in the software they develop. Their challenge will be to continue to expand the number of customers they have running their software.
4. Data integrators who have specialized in connecting ERP, CRM, marketing automation and other systems to share data have taken the insight gained into their customers' data structures and resold it back to those customers and to other customers in the same industry.
5. Business process re-engineering and project management experts have developed and are publishing repeatable methodologies that can be used to increase the efficiency of various projects, usually with exquisite automation.
You cannot wait any longer to start planning your own IP. Available margin on the products and services you are selling today are quickly evaporating around you. Creating your own IP provides you with a strong strategic differentiator that helps set you apart from the competition. No competition means no commoditization, preserving and increasing your margins.
The imperative is to innovate. Find new and more innovative ways to deliver real value to your customers. Sales motivator Zig Ziglar said, "If you're doing what you've always done, you're probably getting what you've always got."
Going forward, not so much.