10 Facts Channel Companies Should Know About Social Networks

By Don Reisinger  |  Posted 2014-03-28 Email Print this article Print

Social networking has become a massive business.  Facebook, Twitter, Instagram and others are worth billions of dollars, and they are unlikely in the coming years to see their values decline. For at least the foreseeable future, social networking appears to be one of the important components in the average person’s life. For the channel, however, social networking has become a bit of a conundrum. On one hand, solution providers can see several important functions to social networking—from marketing to user groups—that can help their businesses. On the other hand, some consider social networking a consumer-focused activity that has little value to the corporate world. The truth, however, is that social networking can be leveraged in many ways to make it work for the channel. Still, such activities require a new way of thinking about the social world and leveraging new services to improve business. Read on to find out why companies across the channel should consider social networking and see it as a possible tool for growth.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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