SME Demand for Sophisticated Tech Tools on the Rise
Small and midsize enterprises have long been the lifeblood of profit for solution providers in the channel. A new global survey conducted by Oxford Economics on behalf of SAP finds that SME executives are more bullish than ever when it comes to IT, largely because they see it as a critical tool enabling them to compete with larger rivals. As a result, 45 percent of those surveyed identified their organizations as early adopters of new technologies, while 65 percent said their companies are competing now with much larger rivals than they did in the past. The survey found that 88 percent of the SMEs polled said they have either just completed or are in the process of making a major business transformation, with 51 percent of the SMEs in the U.S, citing emerging markets as a key focal point of those transformations. The survey makes it clear that the days when conservative SMEs were content with hand-me-down enterprise technologies are coming to a close. Demand for sophisticated IT solutions among SMEs is high; they just have no tolerance for the complexity that is often associated with enterprise-class IT products. Solution providers that help SMEs find the IT products and services to make that transition will clearly enjoy the inside track to success.