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Technology companies such as Dell and NetApp are targeting customers direct with Web 2.0 technologies such as Facebook, Twitter, Friendfeed, Digg and through blogging. The use of this type of viral marketing harnesses the age-old power of word-of-mouth recommendation and is often taking the place of traditional advertising.
Challenges Mount for PC Maker Dell
Personal computer maker Dell's profit numbers beat Wall Street estimates but revenues were down for Dell's third quarter. Executives acknowledged that Dell, which competes against HP, Lenovo, Acer and other personal computer makers, continues to see a challenging environment ahead.
Analyst: Price a Wild Card for PC Maker Dell Next Year
Ahead of Dell's quarterly earnings release this week, one analyst firm provided a preview and analysis of Dell's challenges in the year ahead, including price erosion and lower revenues. In contrast, Dell competitor HP reported better than expected earnings and revenues in its most recent quarter.
Notebook Shipments Drop Hit Dell, Lenovo Harder
Notebook shipments have slowed even more than previously thought, according to supply chain checks, FBR Research says. Dell and Lenovo in particular have seen shipments lower than expected, while HP and Acer did a little better. Motherboard shipments also slid.
Dell Asks Workers to Take Unpaid Vacation
In the midst of a tough economy that is affecting IT solution providers and vendors alike, Dell has asked employees to consider taking up to five days of unpaid vacation in an effort to cut costs. PC maker Dell has already announced it is close to completing its 8,900 job cuts.
Dell Aims to Outpace Industry, Sees Uncertainty
Dell expects to grow faster than the industry this year but CEO Michael Dell added that it is hard to say whether the global PC market will improve heading into the year-end. While slashing jobs, Dell, which made nine acquisitions in the past two years, will continue making buys as the industry consolidates, Michael Dell says.
Dell's PartnerDirect Program Gains Momentum with Solution Providers
Dell Channel Chief Greg Davis says Dell is now approving about 74 percent of deal registrations. And partners that have pursued certifications with Dell have seen their revenues from Dell sales nearly double year-over-year.
Dell Rolls Out Federal Partner Certification
Dell is increasing its PartnerDirect footprint by offering a Federal Practice Certification to its IT solution provider channel partners. The new certification path for PartnerDirect solution providers marks the third for Dell and the first that focuses on a vertical industry space.
Dell Wants to Sell Emerging Consumers their First PC
PC maker Dell, which last year introduced its first formal channel partner program for solution providers, Dell PartnerOne, is pushing another channel expansion in emerging markets -- retail. Dell is expanding its network of retail stores to target consumers without Internet access.
MSPs Take Dells Direct Managed Services Move in Stride
While Dell's direct managed services offering hits squarely in the middle of MSPs' pricing and target market of from five to hundreds of employees, managed service providers are taking the Dell direct managed services offering threat in stride.
Dell Sees Further Signs of Weak Tech Spending
PC maker Dell says its customers are cutting back on technology spending even more than previously thought. Dell, which introduced a solution provider channel partner program PartnerDirect in December, reported further softening of global end-user demand. Dell says it expects to incur costs as it realigns its business, including layoffs.
Dell Takes Direct Managed Services to New York
PC maker Dell is taking its direct managed services pilot program to the New York metropolitan area but says it has put in place rules of engagement to prevent channel conflict with its solution provider registered partners and certified MSP partners. Dell has also eliminated the $50,000 requirement for managed services deals that its solution provider partners register to qualify for deal registration. Dell sent an e-mail to New York area partners to inform them of the expansion of its direct managed services program.
Lenovo CEO says no plans to buy Dell factories
PC computer maker Lenovo Group says it has no plans to buy computer factories from rival Dell, saying it has enough capacity. In addition, he warned that a weak global economy could affect spending on IT.
Dell Plans to Sell Computer Factories: Report
Dell may be looking to sell its PC-making factories in an effort to shift to changes in the market for PCs, reports say. Dell's desktop computer factories are not considered the most cost-effective means for laptop manufacturing. But Dell's plans to sell the factories may be scuttled by the factories' locations in high labor cost markets and existing agreements with local governments.
Dell Profits Disappoint as Tech Spending Weakens
Dell posted a steep drop in quarterly earnings, citing cutbacks in commercial technology spending. Dell specifically pointed to weakness in Europe and Asia, as well as the U.S. state and local government markets and small business.
Dell Getting Partner Raves for Evolving Channel Program
Dell's PartnerDirect channel program may have disappointed resellers with a few missteps in its first nine months, but overall, solution providers and analysts are giving Dell high marks for listening to partners and working the kinks out of their partner relations. From CEO Michael Dell on down, it's clear Dell is serious about leaving behind its direct-only past and succeeding in the channel world.
Dell`s Secret Channel Weapon: Flexibility
Under the weight of declining market share and competitive pressures--particularly by Hewlett-Packard, Dell decided last year to formally engage the channel to expand its distribution and reach of everything from personal computers to high-end storage devices to managed services. What changed? In an exclusive interview, Michael Dell told Channel Insider that direct was & a monolithic strategy that worked well until it stopped working.&
Dell Plans VAR Specialization Program
Dell is creating specializations such as storage/server and virtualization within its new Enterprise Architecture certification. Ultimately Dell wants to create a partner specialist resource locater database to enable customers to search for certified Dell partner experts in specific specializations.
Using Web 2.0 to Keep Vendors Honest
Channel conflict is nothing new, but using a blog to address it may well be.
Dell Sees IT Spending Slow Through Summer 2008
While the company posted upbeat first-quarter financial results, Dell is seeing a slowdown in IT spending.