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Five Ways to Boost Your Value Without IT Certifications Five simple ways to increase your employment value without IT certifications. VARs: IT Certs More About Marketing, Less About Skills While most certifications aren't good for much except demonstrating to clients that your staff is well-trained, there are a few certifications that still mean something, VARs say. Matching Talent Supply and Talent Demand News Analysis: Talent is hard to find, but many developers find work hard to come by locally. oDesk, an online marketplace for remote IT workers has connected the two camps to the tune of $10 million in billable hours.