Mobile Computing Provides B2C Opportunities

 
 
By Michael Vizard  |  Posted 2013-11-13 Email Print this article Print
 
 
 
 
 
 
 
 
 
  • Previous
    Devices for Work
    Next

    Devices for Work

    Use of mobile devices inside the workplace starts to soar.
  • Previous
    Importance of Engaging Customers Using These Devices
    Next

    Importance of Engaging Customers Using These Devices

    In terms of being a priority, PCs still dominate, but mobile phones are not far behind. 79%: PCs, 74%: mobile phones, 58%: tablets
  • Previous
    Organizations' Top Priorities and Objectives for Mobile Communications
    Next

    Organizations' Top Priorities and Objectives for Mobile Communications

    The primary focus involves customer-centric efforts. 63%: increase customer engagement, 38%: improve customer satisfaction, 35%: acquire new customers, 27%: generate sales/revenue, 25%: reduce operating costs
  • Previous
    Importance of Driving Revenue Using These Devices
    Next

    Importance of Driving Revenue Using These Devices

    Tablets are an up-and-coming area of focus. 74%: PCs, 62%: mobile phones, 48%: tablets
  • Previous
    Investments in Mobile for 2013
    Next

    Investments in Mobile for 2013

    Mobile spending is growing. 5%: more than $50M, 5%: between $20M and $50M, 8%: between $10M and $20M, 10%: between $5M and $10 M, 23%: between $1M and $5M, 17%: between $500K and $1M, 13%: between $250K and $500K, 10%: less than $250K
  • Previous
    Number of Employees Working Full Time on Mobile Efforts Globally
    Next

    Number of Employees Working Full Time on Mobile Efforts Globally

    There can be a lot of influencers inside a company when it comes to mobile technologies. 31%: 50 or more people, 21%: 15-49, 14%: 10-14, 13%: 5-9, 14%: 5 or less
  • Previous
    Phrases That Best Describe Mobile Strategy Implementation
    Next

    Phrases That Best Describe Mobile Strategy Implementation

    The majority either built a custom platform or had someone build one for them. 39%: custom-built internally, 19%: outsourced, 9%: licensed a platform, 7%: outsourced to e-commerce vendor, 7%: have not selected an approach, 5%: assembling platform from multiple vendors
  • Previous
    Technologies Your Organization Uses Today
    Next

    Technologies Your Organization Uses Today

    Few mobile channel decision-makers use geo-fencing or near-field communication (NFC). 70%: SMS notifications, 60%: bar codes or Quick Response (QR) Codes, 46%: call queuing, 46%: two-way SMS, 40%: direct carrier billing, 38%: voice recognition, 37%: click to chat, 35%: push notifications, 32%: text to speech, 23%: NFC, 16%: geo-fencing
  • Previous
    Technologies Your Organization Plans to Adopt in the Next 12 Months
    Next

    Technologies Your Organization Plans to Adopt in the Next 12 Months

    A lot of B2C companies are looking for higher levels of direct customer touch. 31%: push notifications, 25%: text to speech ,24%: geo-fencing, 22%: voice recognition, 22%: click to chat, 20%: NFC, 18%: two-way SMS, 16%: SMS notifications, 16%: call queuing, 13%: direct carrier billing, 9%: bar codes or QR Codes
  • Previous
    Critical Mobile Strategy Challenges
    Next

    Critical Mobile Strategy Challenges

    Challenges receiving a rating of 4 or 5 (on a scale of 1 to 5, with 1 being "not a problem" and 5 being "a critical problem") included the following: 55%: back-end integration expense, 53%: data privacy and security, 50%: number of platforms and operating systems, 47%: back-end and mobile integration technology, 45%: finding skilled developers
 

Companies that depend on relationships with consumers to drive revenue are struggling to cope with the rise of mobile computing as a primary means to engage customers. While most business-to-business (B2B) companies have mastered the PC as a communications channel, mobile computing remains a challenge, according to a survey of 167 mobile decision-makers working for business-to-consumer (B2C) organizations. Naturally, that creates an opportunity for solution providers with mobile computing expertise, not only to build new applications for customers but ultimately to manage them. Right now, however, most organizations are going through the pain of developing and deploying their own apps. But as mobile computing matures, it's a matter of time before organizations view mobile as yet another channel for delivering messages to customers. Once that occurs, they'll be comfortable enough with the medium to spend more time crafting their messages than managing the technologies used to deliver them. Channel Insider examines key takeaways from the survey, which was conducted by Forrester Consulting on behalf of Amdocs subsidiary OpenMarket, which provides a mobile engagement platform.

 
 
 
 
 
 
Mike Vizard has been covering IT issues in the enterprise for 25 years as an editor and columnist for publications such as InfoWorld, eWeek, Baseline, CRN, ComputerWorld and Digital Review.
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
























 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date