Making Sense of IT Consumerization's Nuances

  • By

    Michael Vizard

    | Posted 2013-07-17
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Given the hype generated over the "consumerization of IT," it is little wonder that many vendors and their solution provider partners conclude that the influence of the IT organization within most companies is on the wane. But a recent global survey of business and IT executives conducted by the Economist Intelligence Unit and Vanson Bourne on behalf of Blue Coat Systems paints a more nuanced picture. While the survey makes it clear that business units are exercising more influence, despite the rise of cloud computing and the bring-your-own-device (BYOD) phenomenon, the number of applications and systems that users access that have not been sanctioned by IT remains a relatively small percentage. Within most businesses today, a partnership exists between IT and the business side, and solution providers in the channel need to be keenly aware of this when selling products and services. Within the channel, there's usually a lot of temptation when it comes to going around internal IT organizations to sell directly to line-of-business executives. But this survey makes it clear that solution providers would be a lot better off trying to work collaboratively across internal IT and the line-of-business units they support.

Making Sense of IT Consumerization's Nuances

Types of Apps Accessed in Last 12 Months Without IT Intervention These numbers would suggest that the consumerization of IT is not as rampant as thought.  Cloud Storage Applications: 14%, Social Media Applications: 13%, Office Applications: 11%, Marketing Automation Software: 11%, Security Applications: 10%, Communications Software: 9%, Other: 37%, None of the Above: 52%

Making Sense of IT Consumerization's Nuances
 
 
Mike Vizard has been covering IT issues in the enterprise for 25 years as an editor and columnist for publications such as InfoWorld, eWeek, Baseline, CRN, ComputerWorld and Digital Review.
 
 
 

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