Channel Needs to Navigate the AWS Cloud With Care

 
 
By Mike Vizard  |  Posted 2017-01-09 Email
 
 
 
 
 
 
 
 
 
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    1 - Channel Needs to Navigate the AWS Cloud With Care
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    Channel Needs to Navigate the AWS Cloud With Care

    As the size and scope of Amazon Web Services (AWS) increases, solution providers across the channel will need to carefully navigate threats and opportunities.
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    2 - Size of AWS
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    Size of AWS

    AWS generates $13 billion in annual revenue with a growth rate of 55%. The AWS global infrastructure is comprised of 42 Availability Zones across 16 geographic regions worldwide, with another 2 AWS regions (and 5 Availability Zones) in France and China expected to come online in the coming months. In 2017, AWS will add four more availability zones to create a total of 18 around the world. Each zone consists of multiple distributed data centers.
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    3 - Size of the Marketplace
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    Size of the Marketplace

    AWS Marketplace features more than 3,500 software listings from over 1,100 independent software vendors. Customers are using more than 300 million hours a month of Amazon Elastic Compute Cloud (Amazon EC2) to run AWS Marketplace products. More than 300 new ISVs joined AWS Marketplace in the past year.
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    4 - Service Delivery Program
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    Service Delivery Program

    AWS aims to promote APN Consulting and Technology Partners, now that both have passed technical reviews and have a validated track record of customer success with specific AWS services. The AWS Services Delivery Program has more than 150 APN partner solutions and practices validated across 15 categories.
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    5 - Hybrid Clouds With VMware
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    Hybrid Clouds With VMware

    In 2017, AWS is committing to launching a VMware Cloud on an AWS Partner Program that will reward partners for deploying and operating the VMware Cloud on AWS. VMware, of course, has its own channel program.
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    6 - Hybrid Clouds with Greengrass
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    Hybrid Clouds with Greengrass

    AWS is extending its reach into on-premise IT environments via a Greengrass platform that's capable of running compute functions locally via an AWS Lambda serverless compute platform. Initially, Greengrass will focus on internet of things (IoT) applications.
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    7 - Focus on Government Accounts
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    Focus on Government Accounts

    AWS has created the Public Sector Partner Program to address the government market. At launch, there were 350 partners in the program.
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    8 - New AWS Competencies
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    New AWS Competencies

    The AWS Competency Program covers 16 different workloads and verticals. The two newest competencies are AWS Financial Services and the AWS IoT Competency.
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    9 - Global Channel Momentum
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    Global Channel Momentum

    More than 10,000 new partners have joined the APN in the past 12 months, with 60% of APN partners headquartered outside the U.S. AWS has also launched an AWS Partner Solutions Finder to help partners market their services more successfully.
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    10 - Competition With Oracle
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    Competition With Oracle

    AWS has launched a Postgres database service capable of running applications designed to run on Oracle's database. It also provides an Oracle database service. But it's clear AWS wants to move workloads away from Oracle databases that are significantly more expensive to deploy than open-source database platforms. AWS is also making it possible to launch SQL queries directly against data stored in its S3 cloud storage service.
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    11 - New Compute Services
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    New Compute Services

    Beyond AWS offering the latest generation of Intel processors, customers have the option to extend x86-based applications using graphical processing units (GPUs). The company is also providing a new field-programmable gate array (FPGA) service.
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    12 - AWS Managed Services
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    AWS Managed Services

    AWS is extending the number of managed services it offers around IT operations. The latest offering includes an implementation of the open-source Chef IT automation engine; AWS Batch, a managed batch processing service; AWS X-Ray, an application visualization service; and AWS Code Build, an application testing service. Most of the machine learning algorithms are also exposed as a managed service delivered by AWS.
 

With Amazon Web Services now several times larger than rival cloud service providers combined, the presence of AWS across the channel is ubiquitous. In fact, at the recent AWS re:invent 2016 conference, the company revealed that in the last year, it has added more than 10,000 partners. Competition between partners across the AWS cloud ecosystem is already fierce. AWS is also starting to extend its influence beyond the public cloud, and a new AWS Lambda service can run compute functions locally. At the same time, AWS is recruiting partners interested in moving workloads that previously ran VMware in a local data center environment into AWS. In addition, AWS is targeting workloads running on Oracle databases that can now run on a new Postgres database service that's compatible with existing Oracle applications. But for all opportunities that AWS is affording the channel in terms of new programs, it's not clear how far the public cloud provider's ambitions will extend into managed services. AWS already offers many managed services, including a raft of new ones that include an IT automation offering based on the Chef IT automation platform and an AWS Batch service for the processing of batch-oriented applications. Like all things in the cloud these days, the line between where the cloud service provider ends and the channel partner begins remains fluid.

 
 
 
 
 
 
Mike Vizard

Mike Vizard has more than 25 years of experience covering IT issues in a career that includes serving as Director of Strategic Content and Editorial Director for Ziff Davis Enterprise.

 
 
 
 
 
 

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