Consulting firm and software reseller GreenPages plans to expand its enterprise-level virtualization management offerings with Veeam Business View and the recently released Veeam Monitor 4.5. GreenPages expects the tools will help strengthen its value proposition and broaden its reach into its growing enterprise customer base.

Virtualization and cloud computing are now out of its infant stages, according to Rick Hoffman, Veeam’s vice president of worldwide channels and alliances. As a result, virtualization management deployments are becoming more common at the enterprise-level as opposed to smaller, department-level deployments.  Veeam Business View is designed to help Veeam’s 3,000-plus partner base better meet the virtualization demands of enterprise customers.

“It’s the evolution of where virtualization is today,” said Hoffman. “A lot of organizations started virtualization management on a standalone basis within a line of business. As the tech lifecycle grows, needs change and there is a requirement to span across multiple sites and locations.”

Veeam Business View aims to help enterprises increase service levels, mitigate risk and lower the total cost of ownership of virtualization infrastructure. The tool is a free add-on to recently released Veeam Monitor 4.5 and aims to help IT communicate more business value to the line of business.  Enterprises can use the tool to group, view, manage and report on virtual machines based on business criteria like location or service level agreements.  The product breaks down technology assets into two separate views, providing dual views of virtualization infrastructure and a business view that is broken down by line of business and individual business-centric reports.

Green Pages plans to take advantage of Veeam’s efforts by using the tool to go up-stream and bump-up its enterprise-level selling. GreenPages is broadening its reach and targeting more Fortune 500 accounts and sees the Veeam products as a key tool for its success.

“Veeam hit the nail on the head with the new release,” said Frances Czekalski, a solution architect at GreenPages. “It’s the first time I’ve seen a double perspective –the business intelligence provided by the new product answers the kind of questions enterprise customers ask.”

GreenPages traditionally focused on the small to medium-sized business customer in a variety of industries. Over the past few years, the company adopted virtualization as its strategic focus and finds that move is pushing the company further into the enterprise market.

GreenPages began forging and strengthening new alliances to differentiate and meet the demand of its budding enterprise customer base.  A few months ago, the company strengthened its relationship with Veeam not only because of its enterprise-level technologies, but because Veeam could serve as a one-stop shop for its customer virtualization management needs instead of requiring GreenPages development teams to add-on multiple components to achieve a similar solution.

“Veeam offered us one vendor who could give us back-up and replication tools to manage virtual environments,” said Czekalski. “And, we could tell customers that we are bringing in one trusted vendor that offers a complete solution.”

In the future, GreenPages plans to keep rounding out its virtualization expertise and address growing trends in the market through its partnership with Veeam and others. Among the top trends, GreenPages cites desktop virtualization, automated deployment of cloud environments and seamless movement between internal and external clouds at the desired list for both enterprise and SMB customers.